Loc: Waterloo, NY
IRT: “Anheuser-Busch announced that the country’s largest brewery is introducing Michelob Ultra Pure Gold—billed as the brewery’s first light beer to be made with organic grains.”
Organic Grains Take Center Stage in Anheuser-Busch’s Latest Light Beer
Michelob Ultra Pure Gold is the brewer’s biggest push into the organic market.
“Our research has confirmed that organic ingredients are important to consumers—especially those who prioritize living an active, balanced lifestyle,” Azania Andrews, Vice President, Michelob Ultra, told us. “More and more we’re seeing that people want to know what ingredients make up the products they enjoy, and they work hard to try and incorporate organically-sourced food and beverages into their daily lifestyle.”
Beyond touting the organic angle, Michelob Ultra also boasts that Pure Gold is free from artificial colors and flavorings and that the brand’s sustainability efforts also include the packaging which received the Sustainable Forestry Initiative stamp of approval. As for the grains themselves, Andrews explained that they are all sourced from within the United States, including organic rice grown in Texas and milled in Louisiana, and organic malts sourced from local growers in Idaho, California, and Oregon.
Flacking for GMOs: How the Biotech Industry Cultivates Positive Media—and Discourages Criticism
“I’ve worked as a professional journalist in Chicago for more than three decades,” Eng says. “I’ve uncovered questionable activity in government groups, nonprofits, and private companies. But I don’t think I have ever seen a group so intent on trying to personally attack the journalist covering the issue.”
Eng’s experience is just one example of a strategy first invented by Big Tobacco to smear critics, spin reporters, and tamp down information that could damage the industry’s image.
One tactic industry allies employ to discredit questions about GMOs is to narrow the discussion to food safety. Pro-GMO scientists and writers mock experts and critics, by portraying them as loonies who think eating a bag of corn chips is akin to ingesting a bottle of arsenic. But this is a misleading line of attack, since GMO concerns are wide-ranging, including how well they are tested for safety, their impact on agriculture and the ecosystem, and the toxicity of glyphosate.
Besides receiving money to help Monsanto, Chassy runs Academics Review, a site suggested to him by an executive at Monsanto who emailed, “The key will be keeping Monsanto in the background so as not to harm the credibility of the information.”
After helping plan the first conference, Cami Ryan later took a job with Monsanto.
“These are distressing materials,” says Naomi Oreskes, professor of the history of science at Harvard University, after reviewing documents and emails about the conferences. Oreskes says the involvement of the American Council on Science and Health is especially problematic, given its long history of undermining the science on chemical safety and pesticides. She added: “It is clearly intended to persuade people that GMO crops are beneficial, needed, and not sufficiently risky to justify labeling.”