Loc: Waterloo, NY
Big Box Goes Organic as Target Pulls Canned Soups, Easy Mac
The Minneapolis-based retail chain isn't making many new friends in big food.
May 19, 2015 - Josh Scherer
CEO Brian Cornell, who was hired in August 2014 in part to stimulate Target's floundering food sales, recently gathered representatives from major prepackaged- food companies like General Mills, Campbell's, and Kraft Foods to inform them that their products wouldn't be occupying the same prime shelf space that they used to. This is all part of Target's new strategy to promote healthier, fresher options—to appeal to a younger, more health-conscious, organic-prone consumer base.