Kashi settles GMO false ad class action for nearly $4 million

June 12 2015

Kashi Co., a unit of Kellogg Co., has agreed to pay up to $3.99 million in a class action alleging that the company advertised its products as “All Natural” despite containing genetically modified organisms (GMOs). Eggnatz v. The Kellogg Co., No. 12-21678 (S.D. Fla., motion for preliminary approval filed June 5, 2015). The proposed settlement agreement provides class members who can prove they purchased the products a full refund and those without proof $0.55 per package, totaling a minimum of $2 million and maximum of $3.99 million in claims. Kashi will also remove the “All Natural” label from products containing the contested ingredients and provide class members with compliance information on the Non-GMO Project Verified seals displayed on some of its products. The settlement agreement applies to the national class but excludes California residents due to a settlement in a case involving similar claims.

Arty turns 11 this summer.