Grassroots vs Astroturf: the tactics of 'Rambo' Ross Irvine

By Katherine Wilson

Named after a synthetic lawn, astroturfing is the creation of bogus community groups or independent authorities who endorse industry practice, recruit lesser-informed citizens, confuse the debate and make the real community groups appear extreme.

http://www.safecom.org.au/counter-activism.htm
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Arty turns 10 this summer.