Loc: Waterloo, NY
Big Box Goes Organic as Target Pulls Canned Soups, Easy Mac
May 19, 2015 By Josh Scherer
Toucan Sam, Cap'n Crunch, Tony the Tiger, and even the Wheaties athlete du jour are all printed on cereal boxes to give the illusion of eye contact, which, according to Cornell food psychology professor Brian Wansink, increases brand loyalty by 16 percent.
That's just one of the tried-and-true product placement gimmicks that supermarkets use to manipulate customer purchases. It may become a thing of the past, however, as big-box retailers like Walmart are making big money on organic and other "healthy" food items. Which is partly why Target, which has been beefing up its grocery game in recent years, is throwing a wrench into the corporate status quo.