Lessons in communication strategy from Big Soda

by Fernando Quintero posted on 08/20/2014

Tobacco control advocates taught us that we could use media advocacy to hold a powerful industry accountable for creating unhealthy environments. Their success in passing policies to reduce smoking rates has been partly the result of decades of studying Big Tobacco's playbook, anticipating the industry's arguments against regulation, and using the power of the media to reframe the issue and shape the opinions of policymakers and the public.

http://www.bmsg.org/blog/communication-strategy-big-soda
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Arty turns 10 this summer.