Campbell Soup CEO says distrust of 'Big Food' a growing problem

by Phil Wahba February 18, 2015

The company, whose portfolio of products ranges from V8 juice to Pepperidge Farm cake to its namesake soups, has found itself grappling with big changes in consumer behavior, in particular growing interest in fresh food and consumers much more keen to know what impact what they’re eating is having on their health and where it’s from.

http://fortune.com/2015/02/18/campbell-soup/
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Arty turns 10 this summer.