'Natural' on food labels is misleading

Consumer Reports is pushing to have the 'natural' claim banned

Published: August 2014

What is natural, and what does it mean on a food label? Right now itís essentially meaningless. But it ends up misleading a great many consumers, according to a recent national survey of more than 1,000 Americans by the Consumer Reports National Research Center.

http://www.consumerreports.org/cro/magazine/2014/08/natural-on-food-labels-is-misleading/index.htm
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Arty turns 10 this summer.