I like the idea of a sign. Not sure about the price tag, though. But something that welcomes people into downtown... I like it.
Side note: I remember when I worked for a company in Geneva twenty years ago, and I was overheard on the phone giving directions, telling a client coming from out of town to drive down Exchange Street.
"We never tell them to drive down Exchange Street - route them up by the hospital and down North/South Main," I was told afterward. Imagine that!
It's been nice to see downtown get the focus that it deserves. Anything that makes it more welcoming is okay in my book.