Organic is going mainstream
Food-industry-funded spin on health and sustainability is losing traction

Aljazeera America
Anna Lappé

May 15, 2015

You know organic food has gone mainstream when Men’s Health waxes poetic about an organic diet in between shout-outs to a “hot new sex app” and pictures of actress Chelsea Peretti in stilettos. And you know the business of organic is moving out of the margins when CNBC’s ornery “Mad Money” host, Jim Cramer, describes organic as “one of the most lucrative trends of our era.” Sounding more like a permaculture geek than a money manager, Cramer recently said:

Many people will probably tell you that organic food is really just for rich people, that it’s not an economical way to approach agriculture, that it can’t feed the world. Well, guess what? None of that’s true.

For years, the organic food industry boasted that it was experiencing double-digit growth year to year. That’s not so impressive when your products are less than 1 percent of the total market. But that’s all changing...

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"Everything that has ever happened to us is there to make us stronger."
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